2 Things Every Agent Needs

Watching agents interact with clients I believe that there are 2 things that most agents are lacking but desperately need. 

1. You need a current resume: It seems so basic but when was the last time you asked an agent for their resume? For every listing and buyer appointment you should have a resume printed, ready and up to date. If I’m going to “employ” you as my agent, you’d better have the same things on hand that you would if you wanted me to give you a traditional job. 

2. You need an “Elevator Speech:” A business associate recently recommended that I read a book by Eric Albertson called “How to Open Doors with a Brilliant Elevator Speech.” In our current market, I see that agents are begging for people to ask them what they do as a “full service real estate agent.” The issue they run into is that everyone knows a real estate agent and assumes that they all provide the same service. What this book teaches you is how to combat that by instead of saying “I’m a real estate agent” to something that peaks the other persons interest and elicits a “tell me more response.” Go to http://www.succeedinginbusiness.com/marketing-doors.html, it will be the best $49 dollars you will spend this year. 

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