The Magic Real Estate Bullet

In the past month I have been doing a lot of training in my 5 offices. It has become readily apparent that agents are looking for that Magic Bullet to jumpstart their business. One of the main topics of focus, by agent request, has been on the subject of Google Analytics. 

Google Analytics provides some very interesting and useful information. Most of our agents are using this product on their photo galleries. If used properly, agents can get a pulse on the market and also have information that their seller would find beneficial. One agent commented that they use the information to get sellers off the fence about price reductions, when the traffic on their gallery drops. Another great benefit is that you can see where your online marketing dollar/time is best spent. 

With all the benefits that Google Analytics provides there is often one missing piece that is critical to agents, sellers and buyers getting good information from a photo gallery. PICTURES! With most of the real estate buying public starting their search on the internet, good pictures are critical. Professional photography is normally the best option for the highest quality photos. If that is out of your budget or you prefer to take property photos yourself; make sure you know how your camera works and how to get the best out of the equipment you have. You will be amazed at how much your bounce rate will drop when you have superior photos. 

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