The Person with the Most Information Wins

Going with the theme Justin identified in the previous post, my first Field Best Practice is the use and understanding of Real Estate Statistics. One of my favorite quotes is that “The person with the most information wins.” Lets put that into the context for real estate agents.

I recently heard an agent in a resource room complaining that they didn’t have any “good” statistics to give to their client. They then asked another agent “what should I do, give them to the client or not?” I’m a firm believer in that news is news; whether it is good or bad. You do both yourself and your client a disservice by not giving them all the available information.

The use of services like trendgraphix.com has opened up a completely new way to display and explain what is happening in the current market. Your client is going to be barraged by statistics in the local and national media regarding both the economy and the RE market anyway, so why not give them something that is localized for them. You may be surprised how much credibility you gain by giving them all the information available. Show them the stats that are particular to their situation; and the larger local macro economy (likely their city or county). Be ready to explain what they heard in the news and how that either applies or does not apply to them. Be the person with the most information, you’ll be surprised how often you will WIN!

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