What have you done for me lately?

Disregarding the immediate fact that this is a technology centric blog, I wanted to write a post that is “getting back to basics.”

With all the technology programs out there I think that real estate agents are losing sight of the larger issues. We need to get back to basics and start doing the things that the other sales industries do. When was the last time you talked to your clients on the phone, sent them a personal email or even a letter? The answer for most agents is not recently.

In our current market people are scared, they’ve lost lots of their retirement in the stock market and the media keeps telling them that their house isn’t worth anything. As a professional in the real estate market this is your time to shine! Call your clients and have a discussion about the real estate market, maybe offer to do an impromptu CMA so they can see what their house is worth. This is not the time to sugar coat the market but to embrace it and use it to your advantage. The more honest you are with your clients the more they will respect you and likely use you again; maybe give you a referral.

In these times of economic uncertainty; you’ll always need a place to live, sleep, eat and raise your family and your clients should be reminded of that. Lets be professionals, leave the amateurs at the used car lot. 

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